Chinos, Hawaiian shirts, Bermuda shorts, washed linens and playful prints are all part of President's wardrobe. The label was founded in 1957 – the Tuscan atelier was originally set up by current creative director Guido Biondi’s grandfather – and has a heritage of producing fine Italian denim and authentic quality craftsmanship. The contemporary label merges modern prints and silhouettes with traditional production methods, and the combination of function and form means that every collection is a classic.