Rodebjer: A Philosophy Before a Brand

Founded in New York in 2000 by Swedish designer Carin Rodebjer, the brand's origin story is almost accidental: while a student, Carin was spotted on the street wearing one of her own handmade designs — and was soon selling to high-profile stores across the city. She returned to Sweden in 2001, and Rodebjer has grown ever since into one of the country's most recognised fashion names.

A mindset, not an age

Rodebjer set out without a business plan — instead, with a philosophy rooted in feminist and environmental values. "The reason I founded Rodebjer was that I didn't want to put women in a box," Carin has said. That ethos shows in the brand's signature slouchy suits, draped caftans, and bold prints — pieces built for comfort first, without ever sacrificing character.

Combining Scandinavian minimalism with a distinctly cosmopolitan edge, Rodebjer has become a cult favourite on the international scene, worn by women who value ease as much as individuality.

In our store

Discover Rodebjer's effortless, considered pieces online and in store — fashion with wit, heart, and conscience.