ABOUT

The Place London is an independent boutique redefining affordable luxury, founded in 2015 by Simon Burstein following the sale of his family business, Browns. Staying true to the Browns legacy of discovering new talent, the boutique champions emerging designers from around the world through a carefully curated edit that celebrates heritage, craftsmanship, and individuality.

Now located at 26 South Molton Street, London W1K 5RB, in the heart of Mayfair, The Place London has found its new home on one of London’s most charming pedestrian streets. Known for its unique blend of historic character and contemporary style, South Molton Street offers a vibrant yet intimate shopping experience in a refined setting.

The boutique brings together a selection of timeless clothing and accessories, featuring designers such as Mii Collection, Sofie D'Hoore, Ulla Johnson and Les Filles d’Ailleurs, alongside accessories including bags by Zanellato and jewellery by Loulou de la Falaise.

At this London address, both Womenswear and Menswear are housed together at 26 South Molton Street, creating a seamless and elevated shopping experience. The menswear selection features exclusive pieces from Leathersmith of London, a heritage brand established in 1839, renowned for its refined, timeless and distinctly British aesthetic.