Colorful Standard offers the best needed basics. Made from 100% organic cotton to keeps your conscious clean.  The label's range consists of wardrobe essentials in both classic and seasonal hues, all expertly coloured and crafted with style and functionality in mind. The brand dyes the garments after they have been cut and sewn to give the fabric an even livelier feel. All items are made in Portugal in ethical, sustainable conditions and 5% of the company's profits are donated to charity.