Missoni style is the result of a partnership between Ottavio and Rosita who decided, in 1953, to set up a knitwear business, and were soon at the cutting edge of Italian fashion. The brand had a smashing debut at its first 1967 fashion show in Florence and fast became the epitome of cool-girl 70’s fashion. Tied to the aesthetic innovation and technical invention that have always changed the identity of knitwear, Missoni is one of the best known, loved and recognised fashion and design brands in the world.